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Category: Advertising

  • Brand management is the new marketing

    AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable…

  • Changing the game with native advertising

    Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.…

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  • Getty Images ups its game in the collaborative economy

    A picture is worth a thousand words, the saying goes. For anyone publishing content online, an image is becoming ever more valuable as an inclusive element in story-telling that can enrich your story and help it get attention. Did the…

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  • Smartphones preferred device for news among affluent consumers says BBC

    The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in…

  • FIR Cut: What happens if you mis-label native advertising?

    Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine…