Category: Books
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Signs of the times for the future for e-books
I have a Kindle, the digital e-book reader from Amazon who launched the third-generation model last year. Actually, my whole family has Kindles. We also have stacks of printed books. We’re not especially wedded to format, more the content and…
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FIR Book Review: Social Location Marketing by Simon Salt
Social Location Marketing, by Simon Salt. FIR Book Reviews editor Bob LeDrew reviews Simon Salt’s Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites. Salt works with large brands and international PR companies through…
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FIR Book Review: Customer Service by Peter Shankman
Customer Service by Peter Shankman. FIR Book Reviews editor Bob LeDrew reviews Peter Shankman’s Customer Service: New Rules for a Social Media World. PR Week has described Peter as "redefining the art of networking," and Investor’s Business Daily has called…
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FIR Book Review: Curation Nation by Steven Rosenbaum
FIR co-host Shel Holtz reviews Steven Rosenbaum’s Curation Nation. Rosenbaum currently is CEO of Magnify.net, a video curation website. Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business…
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FIR Book Review: The Net Delusion by Evgeny Morozov
The Net Delusion: The Dark Side of Internet Freedom, by Evgeny Morozov FIR Book Reviews editor Bob LeDrew reviews Evgeny Morozov’s The Net Delusion. Malcolm Gladwell, in his review of the book, wrote, "Evgeny Morozov offers a rare note of…