Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Books

  • FIR Interview: Seth Godin on Linchpin

    Linchpins are the essential building blocks of great organizations, says author, entrepreneur and marketing expert Seth Godin. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable.…

  • Apple’s tablet as the killer e-reader

    Ellee Seymour asked me if I’ve tried an e-reader yet, one of those gadgets that you use to read e-books. Something like a Sony Reader, perhaps, or an Amazon Kindle. I told Ellee that I hadn’t yet. I do read…

  • Doesn’t anyone check spelling at Amazon?

    The mistakes are so obvious even a spell checker would have picked them up! And Amazon is still using the wrong cover – that was the mock-up done by the publisher during the early planning stages. Mind you, I can’t…

  • Ipadio live audio at book launch

    This week has been rather an intense one so far, keeping me at the keyboard most of the time, so I’m quite disappointed that I can’t get into central London today for the launch of International Communications Strategy: Developments in…

  • FIR Interview: Brian Solis and Deirdre Breakenridge

    In this FIR Interview, Shel Holtz and Neville Hobson talk with Brian Solis and Deirdre Breakenridge, co-authors of Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, now in its second printing.…