This week has been rather an intense one so far, keeping me at the keyboard most of the time, so I’m quite disappointed that I can’t get into central London today for the launch of International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media, a new book by Silvia Cambié and Yang-May Ooi, that has its official premier today.

I had the great pleasure of interviewing Silvia and Yang-May for an FIR Interview podcast in July. Listen to that 34-minute conversation for some real insights into their thinking about the book when they were writing it.

So I’m sure today’s invitation-only launch party is going to be great fun. And although I’ll miss being there, I’m going to keep up with some live reporting on the event that Mark Smith, CEO of ipadio, will be doing.

Here’s a taster:

Tune in from 6.30pm UK time today. Yang-May says that the live audio feed will be running intermittently whenever Mark calls in on his mobile phone.

You can be there without being there.

Related post:

• FIR Interview: Silvia Cambie and Yang-May Ooi – July 12, 2009.