Category: Books
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FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.…
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FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling
FIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gioglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The…
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FIR Book Review: Age of Context by Robert Scoble and Shel Israel
Age of Context: Mobile, Sensors, Data and the Future of Privacy explores the convergence of five technological factors – mobile, social media, data, sensors and location – and their present and future impact on everything from commerce to medicine to…
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FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context
Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel. Their seminal work…