Category: Books
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FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn
LinkedIn is, arguably, the premier social network for business-to-business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn. 42 Rules for 24-Hour Success…
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FIR Book Review: Nice Companies Finish First, by Peter Shankman with Karen Kelly
Peter Shankman applied his skills as a communicator and businessman to create Help A Reporter Out (HARO), an email service that connected journalists looking for people to interview with individuals with the experience or insights to meet the journalist’s needs.…