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Category: Books

  • FIR Book Review: The Virtual Self by Nora Young

    FIR Book Review Editor Bob LeDrew reviews The Virtual Self: How Our Digital Lives Are Altering the World Around Us, by Nora Young, the host of Spark on Canadian Broadcasting Corporation radio. The recent release explores the very real impact…

  • FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans

    FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate…

  • FIR Book Review: Reality is Broken by Jane McGonigal

    FIR co-host Shel Holtz reviews Jane McGonigal‘s Reality is Broken, which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the book’s description: “In…

  • FIR Book Review: For Immediate Release by Ronn Torossian

    FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the…

  • Good words on the Social Media MBA

    Last year, I wrote and contributed a chapter to The Social Media MBA, a collaborative book published in the UK in January 2012 and in the US in February. I heard from the book’s editor, Christer Holloman, the other day…