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Category: Business

  • Be where your customers are – it’s simple

    There’s a huge gap in expectation as Econsultancy reports on research by Zendesk that says: 62% of customers are looking for more support through social media 23% of companies actually provide it that way on Facebook Simple action: pay attention…

  • Social media: word of mouth at scale

    Among some compelling metrics about Facebook’s contributions to Europe’s economies last year – led by $15.3 billion value and 230,000 jobs – is this description of social media by Facebook COO Sheryl Sandberg: […] She argued that we’re living in…

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  • Social Business – a history defined

    It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does…

  • Virgin Atlantic’s got it

    I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :) It captured my imagination. Beautifully made.…

  • FIR Interview: John Clemons, Interim Executive Director, IABC

    Leading a professional association that represents about 15,000 business communication professionals in over 80 countries is a challenging opportunity for a visionary leader. It’s a challenge that John Clemons, ABC, APR, has grasped with alacrity following his appointment as  Interim…