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Category: Business

  • Starting up The Social Media MBA

    Earlier this year, I was invited to contribute content for a new business book on social media. That book, The Social Media MBA, is now done and dusted as it were and will be in bookshops and online in January…

  • Evolving the shopping experience

    I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign – an offer of exclusive content if you “interact with this ad” via your smartphone and an app called Blippar.…

  • The richness of being social

    Getting together for a chat over lunch – the epitome of being social whether for business or pleasure. That’s what the photo above suggests to me, a picture of a group who did just that a few days ago at…

  • Cyber security on the investor agenda

    US securities regulators have formally asked public companies for the first time to disclose cyber attacks against them, reports Reuters. The US Securities and Exchange Commission issued guidelines on October 13 that sets out the kinds of information companies should…

  • When Russian diplomacy and social media meet

    When I arrived at the Russian ambassador’s residence in London on October 13, I was expecting a pat-down from tough-looking security guards. Or, at the very least, requests for picture ID. Clearly my stereotypical perceptions are a bit out of…