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Category: Business

  • The acceptance hurdles for QR codes

    QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking…

  • Ten blogs which might be a good role model

    Last week, Michael Netzley asked me if I could think of any blogs which might be a good role model for a university president. Michael – who is a lecturer at the Singapore Management University and a contributor to the…

  • Twitter is in the mainstream

    Yesterday, Twitter marked the fifth year since co-founder Jack Dorsey sent the first tweet. As part of that date-marking, Twitter launched a new website, discover.twitter.com, that’s a focal point for enabling you to learn about how others use Twitter. On…

  • The rise of Groupon and social shopping

    Will social shopping spell the end of discount voucher sites? asks Robin Goad, Research Director at analysts Experian Hitwise UK. […] The new emerging trend in the retail sector is for social shopping. I’ve mentioned in previous blogs how social…

  • A day made of glass

    A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related…