Category: Business
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The Second Life hype cycle
It seems that you can’t pick up a magazine or newspaper these days without seeing lengthy articles that focus on the negative side of Second Life. The latest comes from Time magazine in a feature last week. Reality is catching…
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Welcome AdAge Power150 visitors
Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to…
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Crisis communication for Merial
News that’s been dominating TV and radio in the UK all weekend concerns the outbreak of foot-and-mouth disease at a farm near Guildford in Surrey. Media reports say that the outbreak came from a government research facility nearby. That facility…
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The bad taste of Virgin Atlantic
Today, British Airways was fined £270 million for colluding in a price fixing arrangement with rival airline Virgin Atlantic. This is the culmination of a sorry tale of greed and illegal practice that led to the departure of BA’s communications…
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Sun Microsystems lowers the bar on financial communication
Yesterday, Sun Microsystems reported their financial results for 2007. A routine communication activity for a publicly-listed company, with a press release, earnings call and presentation for the financial community, employee communication, interviews with journalists, conversations with shareholders, etc. Most definitely…