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Category: Business

  • Audi, pay attention to this SUV love affair

    Many of you will remember the blow-up last year about the Land Rover Discovery and long-time and loyal Land Rover customer Adrian Melrose who chronicled an incredible tale of his appalling experiences regarding his SUV on the Discover the Truth…

  • Biz-Tech-News: Headlines 22-Jun-06

    Amsterdam can continue fiber project AOL employee meeting: AIM webmail faster growth than Gmail? Attend a Marketing Conference in Second Life BitTorrent Could Become a Channel for Branded Entertainment Boeing May Sell Connexion Internet Venture EADS crisis may provoke governance…

  • European expansion for MySpace

    MySpace.com, the online social network, is often a topic I include in presentations and workshops about social media and social computing. The context is on the growth of cybercommunities and, in the case of MySpace.com, its rapid and growing appeal…

  • Branding your memory

    A great feature on the BBC website looks at corporate slogans, those tags or straplines accompanying a corporate brand. Some good examples from companies, principally in Europe, of the types of brand promise such slogans (hopefully) evocate and which arguably have…

  • Why no one trusts politicians and CEOs

    I can think of no better example of why politicians and business make for a poisonous and untrustworthy mix than the unfolding disaster at EADS, the parent company of Airbus, and the delays in bringing to market the new A380…