Category: Business
-
Why the C-suite don’t ‘get’ social media marketing – and how to change that
Reputational risk, return on investment and a lack of experience are barriers to social media adoption in the boardroom
-
Defining Twitter by more than the numbers
Twitter reported its financial results for the second quarter 2014 this week: Q2 revenue of $312 million, up 124% year-over-year Q2 net loss of $145 million and non-GAAP net income of $15 million Q2 GAAP EPS of ($0.24) and non-GAAP…
-
Factory Media talks Programmatic and Native Advertising
Guest author Chris Talintyre is Head of Audience Development & Activation at Factory Media and talks about the power of understanding huge audiences in real-time and the opportunities it’s bringing to leading brands targeting sports enthusiasts. As consumers increasingly share…
-
The future looks mobile for Facebook
Facebook posted its financial report on July 23 for the second quarter of its 2014 financial year. The report shows financial pluses across the board for the mega social network in significant areas: Overall revenue for the second quarter of…
-
The meaning of 100 million Facebook likes
Colombian singer Shakira has set a new social media record after becoming the first person ever to reach 100 million likes on Facebook. The milestone has formally been recognized by Guinness World Records. In its report, TheJournal.ie says that the…