Category: Business
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Make your website actually work
When was the last time you checked your website to ensure that it’s effectively supporting your business goals? In this age of social communication that’s rapidly evolving as tools and channels like Facebook, Twitter, Pinterest and Vine become part of…
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Humour in Adobe’s Cloud
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its…
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Fast talking can get you hired by Pizza Hut
Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will…
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An experiment in brand story-telling
Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure…
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Content, authenticity and engagement
I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and…