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Category: Business

  • What if Brancott had got it right with their QR code?

    QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about…

  • How to meet entrepreneurs, gain local insights and avoid accommodation costs

    Guest post by entrepreneur Fred Caballero, co-founder, StartupStay.com. Entrepreneurs are hard-working, focused people and, many times, they find themselves on a pretty lonely journey. When my partner and I set up our first company in Dublin in 2008, naturally we…

  • 350 million tweets a day and more Twitter superlatives

    As a communication channel, Twitter is very much part of the mainstream. Indeed, it’s hard to go anywhere on the social web – whether to a story on a news website, an individual blog, a company’s news centre – without…

  • Could NFC make the business card really useful?

    I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today’s digital world. What are you supposed to do with one when someone gives…

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  • Social media – the game-changing channel for B2B

    How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media…