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Category: Business

  • The prime hurdles of social business

    The notion of an organization being a “social business” is one that’s been talked about for the past few years, often focusing on social media tools and channels  – social networks, Twitter, blogs, etc – that people can use to…

  • Introducing the new NevilleHobson.com

    Today, the new NevilleHobson.com makes its appearance – version 4.0 of this site I started writing in 2006. Not wanting to make a huge deal out of what, essentially, is the installation of a new WordPress theme – like a…

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  • Taking the competitive PR pitch to Twitter

    If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…

  • Coca-Cola re-imagines the corporate website

    Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website…

  • Getting a grip on the lurching crisis at the BBC

    Watching events this weekend that make up the still-unfolding crisis at the BBC has been an experience of mixed emotions, ranging from bewilderment to despair to resignation (in two senses of that word). Much of that surrounds the (now ex)…

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