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Category: Business

  • The Google neural network

    Steven J. Vaughan-Nichols explains how the new Google+ naming system will work, enabling business people and business brands to have custom URLs: short, easy-to-remember web addresses that should make it easier to find a business profile or page on Google+.…

  • Olympic benefits for corporate reputations

    The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by…

  • Kick-starting Connectify Dispatch

    The most useful software tool for Windows that I’ve discovered this year (if not in the past few years) is Connectify. This utility lets you connect your laptop, netbook or other Windows PC to a wired or wireless internet connection,…

  • Drawing a line on ethics in PR

    Like all professions, public relations has codes of ethics that describe behaviours to guide those who practice the profession to differentiate what’s right and wrong in how they do that. A simplistic view, perhaps, but not far off a base…

  • Influence rank: the shape of recruitment to come

    If your job embraces community building and engagement across the social web, does your ranking on an online influence-measurement service like Klout matter? For some companies and recruiters, it certainly does. A case in point – Salesforce.com has a job…