Category: Communication
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Shape the debate about the UK and the EU
A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for…
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McDonald’s new packaging, a QR code and telling brand stories
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting…
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A leadership call to action to build trust
The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government…
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The numbers game of cloud storage
Digital storage in the cloud for your documents, music, photos, videos and more is becoming a commodity with more choice for more space at less cost. Especially for individuals and small- to medium-size businesses, arguably the pioneer in this area…
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Trust in a name makes the difference
What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s…