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Category: Communication

  • The significance of an innovative fast follower

    What does the word “innovation” mean to you? An idea? A way of working? Inventing something? Maybe all of those things, or perhaps something else? It’s a word I’ve been thinking a lot about since taking part in a presentation/discussion…

  • What if Brancott had got it right with their QR code?

    QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about…

  • Gangnam Style heads towards a billion views

    840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11. Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1 Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. If you’ve not…

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  • 350 million tweets a day and more Twitter superlatives

    As a communication channel, Twitter is very much part of the mainstream. Indeed, it’s hard to go anywhere on the social web – whether to a story on a news website, an individual blog, a company’s news centre – without…

  • Could NFC make the business card really useful?

    I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today’s digital world. What are you supposed to do with one when someone gives…

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