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Category: Communication

  • Should everyone in your company be a marketer?

    Next month, I’m speaking at an evening event in central London organized by Bernie Mitchell and #TAGTribe Forum, entitled “Your Connected Customer and Company.” Fellow speaker JP Rangaswami and I will be talking for about 15 minutes with some thoughts…

  • The hype cycle and tipping-point technologies

    In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there’s much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies…

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  • Will Klout ever let you go?

    In November 2011, I quit Klout. Totally and completely. Not only did I close the account, but also I cancelled permissions to allow Klout to connect to each of the online social places to which I’d previously given it permission.…

  • Salute the Olympic spirit

    So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two…

  • Olympic benefits for corporate reputations

    The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by…