Category: Communication
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A Nostalgic Journey through the Rise and Demise of the Blogroll
In the early days of the twenty-first century, when the term “social media” was but a whisper in the digital wind, blogrolls played an instrumental role in the development of online communities. A blogroll – a curated list of links…
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Twitter verification means little now
For many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes…
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Can we finally ditch AVE in PR please?
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating…
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A podcasting journey evolves: meet the Podnosticators
Podcasting is an activity that I love. From my first steps into this field in late 2004, I now host and co-host three business podcasts. One of these is The Small Data Forum monthly podcast that started in May 2016.…
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It looks like PR has its head in the sand about AI
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest…