Category: Communication
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Why your communication goal must be smart and measurable
As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal…
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Considering the forthcoming metaverse
It’s only a vision at this point, but technology companies like Facebook are aiming to make the metaverse the setting for many online activities, including work, play, studying and shopping. How do we ensure everyone has a say in how…
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Unpicking the vicious cycle of anger, hostility, and outrage on social networks
If you’ve been wondering why footballers get racially abused online all the time, why some people make disgusting death threats on social networks, or why presumably otherwise sensible celebrities say offensive things in their tweets about other people, a new…
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Will Windows 11 be the most beautiful Windows yet?
Last month, Microsoft announced Windows 11, the evolution of and replacement for the six-years-old Windows 10. The new version will be released later this year (some reports speculate it might be in October) as a free upgrade to Windows 10.…
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FIR 208: A timely PR stunt at the G7
Shel and I had such a rich selection of topics to discuss in the June episode of The Hobson & Holtz Report podcast, aka FIR 208 – recorded during the weekend of the G7 meeting – that it was quite…