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Category: Communication

  • David Miliband’s potential interactive platform

    So, will new Foreign Secretary David Miliband continue the blog he started early last year while at DEFRA? According to political blogger Ellee Seymour: There is a chance that David Miliband might write a Foreign Office blog once he has…

  • Writing a blog is about the 80-20 rule

    To demonstrate world-class expertise, says Jakob Nielsen, avoid quickly written, shallow blog postings. Instead, says the web usability guru, invest your time in thorough, value-added content that attracts paying customers. No doubt there are any number of quickly-written shallow blog…

  • Viral marketing for new Triumph motorbike

    British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…

  • The social media press release is complementary communication

    AdWeek has a pretty good feature article today about the social media press release. Key points: […] Journalists are no longer considered the only audience for a company’s news because in the blogsophere “everyone can be their own journalist,” says…

  • Different flavours of English

    Watching the lunchtime Sky News, I was struck by a new (to me) abbreviation to describe an event – 21/7. This is to do with three men convicted today of planning suicide bomb attacks on the London transport system in…