Category: Communication
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Pay attention to Gartner’s hype cycle
IT industry analysts Gartner published their 2006 hype cycle for emerging technologies this week – their predictions on what they think will be hot technologies in the near future, and what won’t be. These predictions form part of the hype…
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Astroturfing: Time to walk the talk
Last month’s anti-astroturfing initiative by Australian PR bloggers Trevor Cook and Paull Young got off to a good start with plenty of commentary in support of the idea. The supporters list now shows the names of 32 people who have…
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A succinct definition of blogging
Catching up with some RSS feed reading this morning, I read Warren Bickford’s post at the IABC Cafe on the role of bloggers in the current Middle East crisis. Warren references Lisa Goldman, a Canadian blogger in Israel. We were…
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Gender has nothing to do with it
If you read any of the posts that people wrote from or about the BlogHer conference in the US last week, you’ll probably arrive at the same conclusion I did – a terrific event filled with people who have interesting…
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Second Life: Reality not escapism
Some interesting commentary about PR and Second Life from Steve Rubel in a brief Beet.tv interview I’ve just watched. On one point he makes, though, I just don’t agree. Steve says Second Life is all about escapism: […] any metaverse…