Category: Communication

  • Speak out against astroturfing

    Australian PR bloggers Trevor Cook and Paull Young are spearheading a grassroots campaign to persuade PR practitioners worldwide to speak out against an insidious practice known as astroturfing. The term astroturfing describes formal public relations projects which deliberately seek to…

  • Lunchtime reflections on life and social media

    During my unplugged week last week, I met up with David Tebbutt for lunch. David’s a UK-based journalist who I’ve known for some years now. He writes a pretty good blog and, while we sometimes don’t quite see eye to…

  • First podcast for the Social Media Club

    Last month, a great idea kicked off – get some real discussion going on how to turn the concept of the social media press release into something more tangible. Chris Heuer has been driving the initiative forward and has opened…

  • Microsoft, Yahoo… and Skype?

    Yesterday’s announcement from Microsoft and Yahoo! on the inter-operability between their instant messengers is a good step forward in making it even easier for people to communicate via the net: Consumers worldwide from Microsoft and Yahoo! will be able to…

  • Give Dell a chance

    So Dell’s getting a bit of a thrashing in the blogosphere following the launch last week of one2one, their first public blog. Strong criticisms (some of which are quite understandable) mixed with suggestions on how Dell ought to be approaching…