Category: Communication
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Audi, pay attention to this SUV love affair
Many of you will remember the blow-up last year about the Land Rover Discovery and long-time and loyal Land Rover customer Adrian Melrose who chronicled an incredible tale of his appalling experiences regarding his SUV on the Discover the Truth…
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Call for nominations for SNCR awards
The Society for New Communications Research has issued a call for nominations for its first annual awards program. The SNCR is a non-profit global think tank dedicated to the advanced study of new media and emerging modes of communication and…
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Letting go of brand control
Leo Burnett, one of the world’s biggest advertising agencies, has urged marketers to learn from consumer-created content on websites such as YouTube.com, which now has greater reach among some US audiences than MTV, the music broadcaster, the Financial Times reports.…
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The comedy podcast from Number Ten
Just been listening to comedian Eddie Izzard’s European podcast, an account of his two-day visit to Brussels last week in the company of Prime Minister Tony Blair for a meeting of the European Council. Izzard’s concluding remark is that he hopes…
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Branding your memory
A great feature on the BBC website looks at corporate slogans, those tags or straplines accompanying a corporate brand. Some good examples from companies, principally in Europe, of the types of brand promise such slogans (hopefully) evocate and which arguably have…