Category: Communication
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Idle thumbs: Why commuters are the best audience
A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus…
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IBM delivers the experience at Wimbledon 2015
The picture above is of a landmark that’s well known by fans of the Wimbledon Championships tennis tournament that is taking place in London right now. It’s Henman Hill, the grassy mound smack in the middle of the Wimbledon venue,…
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7/7 perspective 10 years on
Today marks the tenth anniversary of the July 7 terrorist bombings in London in 2005, known as 7/7. On the morning of Thursday, 7 July 2005, four Islamist men detonated four bombs – three in quick succession aboard London Underground…
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#FC15 Call to Action: Let the journey begin
One of the difficulties for an event that’s intended to look at the future of communication is delivering on the promise and expectation established in the description of and communication about the event. FutureComms15 in London – hashtag #FC15 –…
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Dick Costolo: Twitter unfollows the leader as social milestones are missed
Slowing growth in user numbers and failure to capture a bigger slice of digital advertising revenue drove the departure of the chief executive