Category: Ethics
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The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding…
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How to Edit Wikipedia the Right Way: Insights for Communicators
Wikipedia is undeniably one of the most important digital resources in existence. As the fifth most visited website globally, it shapes public perception, informs billions of users, and serves as a vital repository for AI training models. Its open, collaborative…
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When Ethics and Values Became Mere Words at the Post Office
The Post Office Horizon IT scandal, widely regarded as one of the gravest injustices in British legal history, exposed a profound crisis of ethics at the heart of a trusted institution. The scandal, which ruined the lives of over 700…
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Wikipedia and PR: Navigating a Complex Relationship
In an interview on the FIR Interviews podcast published last week, guest Bill Beutler told Shel Holtz and I that it’s essential for the PR industry to re-engage with the principles of ethical Wikipedia engagement. His insights serve as a…
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The Promise and Peril of Sora Text-to-Video
In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality…