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Category: Ethics

  • When changing a post title is the right thing to do

    Last December, I wrote a pretty scathing post about Dolphin Music in which I vented my anger at the company’s poor customer service. I entitled that post “Recommendation: Don’t buy from Dolphin Music.” Today I added some new content at…

  • Does PR have a duty to tell the truth?

    What a topic for a debate! This took place at the University of Westminster in London last Tuesday: Leading figures of the UK PR world are to hold a debate at the University of Westminster on whether ‘PR has a duty to tell…

  • CIPR publishes social media guidelines

    Last November, the UK’s Chartered Institute of Public Relations (CIPR) issued a call to action to the PR community inviting comment on a discussion paper about the opportunities and risks social media present in public relations practice. The CIPR’s plan…

  • Edelman/Microsoft laptop kerfuffle in PR Week

    PR Week UK has a full-page feature on page 18 of this week’s edition (Jan 12 cover date) about the Edelman/Microsoft Vista blogger relations kerfuffle entitled “Are freebies a blogosphere taboo?” This is a topic that has produced lots of…

  • The great PR cock-up

    The phrase “damned if you do, damned if you don’t” seems to be an appropriate idiom to describe a developing kerfuffle surrounding Microsoft’s latest blogger outreach campaign ahead of the launch of Windows Vista at the end of January. Concisely,…