Category: Ethics
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PR spam on an industrial scale
When done well, PR pitching can be almost an art form. If your pitch meets the criteria of the recipient of your outreach, its likely your message will be well received and may even produce the action you are aiming…
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Is wearable technology an ethical nightmare for PR?
Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect…
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Redefining today’s communicator in Norway
When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being…
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How serious are PRs about being genuinely professional?
A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR…
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Think of the new Gmail/Google+ features as part of the identity jigsaw
Last week, Google announced the addition of an interesting new feature to Gmail – the ability for people you know on Google+ to email you even if they don’t have your email address. And vice-versa. I first heard about it…