Category: For Immediate Release

  • FIR Cut: Are video games the future of journalism?

    Overflow from FIR #574 on November 22, 2010. New Scientist: Storytelling 2.0: Exploring the news game Download this podcast (MP3, 3.06Mb, length 7:34) If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What…

  • The Hobson and Holtz Report – Podcast #574: November 22, 2010

    Content summary: Two FIR Interviews posted: with CC Chapman and Ann Handley, and with Mitch Joel; the next FIR Live will be on Dec 11 with Neil Chapman of BP and Gerald Baron on the Deepwater Horizon oil spill and…

  • FIR Interview: A conversation with Mitch Joel in London

    Dubbed the "Rock Star of Digital Marketing," Canada’s Mitch Joel has been named one of the most influential authorities on blog marketing in the world. He is president of Twist Image, a digital marketing agency headquartered in Montréal, Québec, Canada.…

  • FIR Interview: Content Rules co-authors CC Chapman and Ann Handley

    Ann Handley and C.C. Chapman speak with FIR co-host Shel Holtz about their new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, and the role of various…

  • FIR Interview: Bob Pickard, President and CEO, Burson-Marsteller Asia-Pacific

    FIR Asia Correspondent Michael Netzley (pictured), public relations instructor at Singapore Management University, interviews Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific, about the results of a new Burson study that concludes that fewer than half of Asian companies listed…