Category: For Immediate Release
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FIR Interview: Guillaume du Gardier, Ferrero
Ferrero is one of the world’s largest chocolate producers, the owner of brands such as Ferrero Rocher chocolates, Nutella chocolate-hazelnut spread, Tic Tac mints and Kinder. Like many consumer products companies, Ferrero has traditionally been a big spender on TV…
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The Hobson and Holtz Report – Podcast #404: December 8, 2008
Content summary: FIR Interview with Bob Pearson, Dell, posted, two more coming plus book reviews; Michael Netzley reports on blogging in Vietnam and Iran; the Media Monitoring Minute with CustomScoop; News That Fits – what can Google Friend Connect do…
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FIR Interview: Bob Pearson, VP Communities and Conversations at Dell
One of the pioneers in using social media to engage with customers and others is global technology firm Dell. During the past few years, Dell has been lauded for its transparency and engagement in how its social media channels like…
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The Hobson and Holtz Report – Podcast #403: December 4, 2008
Content summary: Neville on proctoring IABC accreditation exam candidates; Dan York reports on Twitter identifiers, the new dot tel domain, and more; the Media Monitoring Minute with CustomScoop; News That Fits – asking the Le Web community for the interview…
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The Hobson and Holtz Report – Podcast #402: December 1, 2008
Content summary: Happy birthday Lee Hopkins!; FIR #401 and feeds; Neville reviews the Barcelona conference; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore; discussion: vision statements; News That Fits – social fundraising, why banks won’t do social…