Content summary: Neville’s explanatory intro; Sallie Goetsch co-hosts again; the Media Monitoring Minute with CustomScoop; are there any truly net-savvy politicians out there?; Bob Lutz’ thick skin; what is PR 2.0 anyway?; MyRagan.com clamps down on the Social Media Club…

Content summary: Media Monitoring Minute with CustomScoop; to create buzz, US TV networks try a little ‘blogola’; delivering breaking news via a breaking news blog; building a list of blogs by accountants; GM rises in reputation index; cross-platform financial exchange…

Content summary: The Media Monitoring Minute with CustomScoop; why managers need to engage with grumpy employees; study: consumers trust social media more than corporate sites; BASF starts public podcasting in English and German; PR News survey says video is underutilized;…

Content summary: Sallie’s FIR guest slot appreciated; the Media Monitoring Minute with CustomScoop; Helvetica celebrates 50; the employee role in brand innovation; low employee understanding of benefits; employers identify wellness and employee education initiatives; a manifesto for the 21st century…

Content summary: Sallie Goetsch (rhymes with sketch), pictured, is guest co-host; Shel’s in Chicago and sends in two interviews: with Dave Kligman, AAA, and measurement guru Katie Paine; the podcasting book goes to press; the Media Monitoring Minute with CustomScoop;…