Category: For Immediate Release
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Two new FIR podcast episodes
Shel was busy during Christmas producing two new FIR podcasts which he’s posted to the FIR site: FIR Book Review – “Citizen Marketers: When People are the Message,†by Ben McConnell and Jackie Huba, authors of the Church of the…
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FIR Interview – Steve Rubel, Edelman: December 22, 2006
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 36-minute conversation with Steve Rubel, senior vice president in Edelman’s me2revolution practice and author of the Micro Persuasion blog. Our wide-ranging conversation includes – lessons from ‘Wal-Marting…
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The Hobson & Holtz Report – Podcast #200: December 21, 2006
Content summary: The ‘5 Things’ tag game; five social media trends that will impact PR; Southwest Airlines’ consumer-generated media competition; the TechCrunch war of words gets serious; reports from Dan York and David Phillips; Shel and Neville look back over…
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FIR Interview – Alex Laats, Chairman & CEO, Podzinger: December 19, 2006
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 25-minute conversation with Alex Laats, Chairman and CEO of Podzinger, the world’s most powerful audio and video search engine and online advertising network. Podzinger is a…
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The Hobson & Holtz Report – Podcast #199: December 18, 2006
Content summary: CaseCamp Second Life review; Lee Hopkins reports; traditional media far from dead, says Ketchum/USC media usage survey; Circuit City opens store in Second Life; Nick Denton on last days of the media embargo; Edelman and NewsGator to create…