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Category: For Immediate Release

  • FIR Interview: Craig Jolley on marketing automation

    The challenges of today’s marketer – particularly in B2B circles – have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have…

  • The Age of Context comes to London in October

    If you’re a follower of trends in technologies and people’s behaviours – and that mashup between the two – an event in London next month will be of interest to you. On October 28, Robert Scoble and Shel Israel will…

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  • The Hobson and Holtz Report – Podcast #719: September 2, 2013

    Intro: Craig Jolley interview on marketing automation this week; CIPR and Precise to host London event with Robert Scoble and Shel Israel next month to discuss their new book Age of Context, with Neville as discussion moderator; Quick News: News…

  • The Hobson and Holtz Report – Podcast #718: August 26, 2013

    Intro: FIR Interview with Jean Valin and Dan Tisch about the Melbourne Mandate is up; interview with Craig Jolley on marketing automation coming; reflections on Bloggade 2013; Quick News: Volkswagen’s #SmileDrive “the first social app to maximize fun on every…

  • FIR Interview: Jean Valin and Dan Tisch on the Melbourne Mandate

    At the World Public Relations Forum 2012 in Melbourne, Australia, almost 800 public relations practitioners endorsed the Melbourne Mandate, a call to action of new areas of value for public relations and communication management. It was co-created by 1,000 people…