Category: For Immediate Release

  • FIR Book Review: #FAIL by Bernhard Warner and Matthew Yeomans

    FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate…

  • The Hobson and Holtz Report – Podcast #649: April 30, 2012

    Content summary: FIR Book Review of “Reality is Broken” is up, another book review coming this week; News That Fits: Klout gears up for brand pages and social media dominance; Ragan promo; information control at the London Olympics 2012 vs…

  • FIR Book Review: Reality is Broken by Jane McGonigal

    FIR co-host Shel Holtz reviews Jane McGonigal‘s Reality is Broken, which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the book’s description: “In…

  • The Hobson and Holtz Report – Podcast #648: April 23, 2012

    Content summary: Pinterest update cont’d: Pinterest is now losing users says Business Insider; Neville speaking at PRII annual conference in Dublin on April 26, Bernie Goldbach there too, FIR Tweetup Dublin on April 25; FIR Book Reviews of “Reality is…

  • FIR Speakers and Speeches: Neville Hobson and Shel Holtz on Building Community with Podcasting

    Neville Hobson and Shel Holtz co-presented a session on the second day of Ragan Communications’ Public Relations and Social Media Summit at ING House in Amsterdam, The Netherlands, on April 12, 2012. The session covered how a podcast can transform…