Category: Google+
Posts from Google+
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The over-arching strategy for Google+
One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter…
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Google makes it easier for people to find and amplify trusted content
Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in…
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Connecting content and the social conversations
A topic Shel and I discuss in this week’s FIR podcast episode 715 is commenting on blogs. More specifically, about the conversation that can happen in response to a post someone writes and publishes on a blog, and where the…
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Can Google Hangouts replace press conferences?
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael…
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Author rank a key element in content marketing
“Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…