Category: Innovation
-
Enhance your skills with cognitive PR
Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to…
-
The myriad sensors which offer so many opportunities for information collection also gather private data. Can a balance be struck between the two?
-
Give your chatbot some real personality
Chatbots are all the rage at the moment. These clever computer programs (algorithms, to be more precise) are popping up everywhere online to help you with mundane tasks from getting a weather forecast or currency exchange rate to travel planning…
-
Meet the omni-channel experience that is Wimbledon 2016
The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens…
-
How you communicate is as important as what you communicate
One of the foundational aspects of effective communication I’ve always believed in is to do with how you present your message to your intended audience. You may have a terrific story to tell but if you can’t attract attention to…