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Category: Innovation

  • Google conversational search is a bold leap forward

    The first thought that crossed my mind when I tried out Google’s new “conversational search” functionality in the latest version of its desktop Chrome browser was Star Trek. You don’t have to be a huge fan of the sci-fi TV…

  • Your gleeful inner child: a marketing winner for Evian

    Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies,…

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  • Klout score takes off with American Airlines

    To many people, one of the appealing benefits of a good score on influence ranking services is that you can take advantage of perks – free products, services or experiences offered to you based on how high your rank or…

  • Creating a new model PR agency that’s fit for purpose

    Over the weekend, I read the best essay about public relations agencies and their potential future that I’ve read in a very long time. Penned by Paul Holmes – he of The Holmes Report and the SABRE Awards – “10…

  • Hanging out at LeWeb London in June 2013

    Last year at both LeWeb conferences in London and Paris,  I joined in live discussions for some of the sessions and with presenters via Google Hangout On Air. Being parachuted-in this way not only let me be part of things…