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Category: Innovation

  • Taking the competitive PR pitch to Twitter

    If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…

  • Coca-Cola re-imagines the corporate website

    Earlier this week, The Coca-Cola Company unveiled its new corporate website, an online presence that is quite a radical shift from the typical corporate website you’re used to seeing from global businesses. According to a feature about the new website…

  • Boost your WordPress blog with Jetpack

    If you self-host a WordPress blog, one of the most useful plug-ins you can install is Jetpack, created by WordPress publisher Automattic originally for blogs built on the hosted WordPress.com service The Jetpack plug-in has recently been updated to version…

  • First BYOD, then BYOA: is COPE the tipping point?

    ‘Bring your own device‘ is a phrase whose acronym BYOD has gained wide recognition in business, large businesses especially. Apart from the genuine business pros and cons surrounding the idea of employees bringing their own computers, phones, tablets, etc, to…

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  • Where the internet lives

    It’s a picture of Google that you wouldn’t possibly imagine when you think of the search engine giant that, increasingly, is directly involved in many other services. Multiple pictures, in fact, that tell a story far more valuable than 1,000…

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