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Category: Innovation

  • The Royal Wedding broadcast live on YouTube

    The global media event that will be the wedding of Prince William and Kate Middleton (aka The Royal Wedding) on April 29 will also be a global internet event as the ceremony will be broadcast live on YouTube. According to…

  • Tweet outside the box

    Simple but imaginative: […] In late 2009, accounting firm Freed Maxick launched a digital “Twitter billboard” in Buffalo, NY. Located on a major connecting commuter thoroughfare of the area, the billboard displays updates from the firm’s Twitter account in real-time,…

  • The acceptance hurdles for QR codes

    QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking…

  • A day made of glass

    A corporate video with over 9.6 million views on YouTube and more than 23,000 likes? That’s what the stats show today for A Day Made of Glass, a near-6-minute video from Corning, the American manufacturer of glass, ceramics and related…

  • More experiments with QR codes

    There’s a lot of experimenting going on these days with QR codes, those square images we see with increasing frequency on everyday items like utility bills, business cards, even building permits, and which you scan with your mobile device’s camera…