Category: Journalism
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For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms
Shel Holtz and I recorded the December edition of the monthly Hobson & Holtz Report podcast. It is the final FIR episode of 2017: FIR will return on January 8, 2018, in an all-new format. Listen to this episode for…
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Should you place your trust in the mainstream media?
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most…
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SNCR research initiative sets out to find solutions to address fake news
Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump. For most people, fake news is largely seen as a driver of distrust about what you read, see…
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SDF podcast 10: Big Data is never a be-all and end-all
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast,…
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How to get the media on board to end AVE
One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE…