Category: Mainstream Media
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FIR Interview: Jay Lauf, Publisher, Quartz magazine
In September 2012, Quartz entered the evolving mainstream media landscape with its offering, a digital business magazine intended primarily for consumption on tablets and other mobile devices. There is no print edition. In the eighteen months since the launch of…
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Changing the game with native advertising
Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.…