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Category: Marketing

  • A clear call to action for social media guidelines and training

    A couple of days ago, the US Federal Trade Commission (FTC) published new guidance and use of testimonials and endorsements in advertising. It’s prompted quite a bit of critical commentary and opinion by many business influencers in the US. While…

  • Melcrum and ipadio: Building buzz for SCM UK

    If you’re thinking about going to Melcrum’s Strategic Communication Management Summit in London next month, here’s something extra that will add some dimension to your pre-event experience – short exclusive audio interviews with the speakers. Content you can’t get anywhere…

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  • Unintelligent fieldwork for 3 research

    I took a phone call this morning on my home telephone number, a Virgin Media landline that usually receives calls either from my mother or the smooth American voice that announces “You’ve won a Florida vacation!” It was from Fieldworks,…

  • At least embrace the mobile web

    Mobile commerce is ahead of its time, says a report by eMarketer published on September 4. […] mobile commerce is still in its infancy. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts,…

  • A compelling route for the mainstream media

    The Economist is one of the best-value subscription deals for a mainstream medium that I can think of. For the amount I pay quarterly (about £20, if I recall correctly), I get a print magazine every Friday in the mail,…