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Category: Marketing

  • Is ‘social business’ the new black?

    What does “social business” mean? I’ve been wondering this since reading about the acquisition of Headshift by US agency Dachis Group announced this morning UK time. Among the flowery prose in the press release is this phrase that strikes me…

  • Is trust the privilege of youth?

    Kevin Dugan recounts an experience he had at his local coffee shop regarding his mobile phone number: […] my barista encouraged me to sign up for information on future promotions and events. She told me to write down my cell…

  • What’s the value of your attention?

    Paul McCrudden has an interesting idea about how you spend your time and the monetary value it may have. In a great example of leveraging the attention economy, the London-based entrepreneur kept track of how he spent his time during…

  • Share your iPhone app recommendations with Appsfire

    One of the great things about iPhone apps is telling everyone about the ones you like as well as discovering what your friends like. Here’s a new service that lets you use email and social media to share your recommendations…

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  • What’s for lunch today, Twitter?

    An imaginative use of Twitter. Somerset County Council in southwest England is set to use Twitter to tell parents what’s on the lunch menu for their children at school. This idea is part of the Council’s My School Lunch initiative,…