Category: Marketing

  • The rise of the Twitter business opportunity

    So as Twitter continues it’s seemingly endless growth trajectory – the micro-blogging service now has about 10 million users worldwide, says comScore – it shouldn’t surprise anyone that there are opportunities for consultants to help businesses figure out the value…

  • The risk of reputation destruction

    It’s a bit of a macabre topic, one that wouldn’t readily spring to your mind: the Corporate Manslaughter and Corporate Homicide Act, which came into effect in the UK a year ago, aims to ensure organizations are held to account…

  • The army’s first-person shooter recruiter

    With its mixture of live-action video featuring real soldiers in combat and a first-person shooter games interface, Start Thinking Soldier is a powerful indicator of what it might be like as a soldier in a combat situation, presented in a…

  • Free travel to Chicago is a nice idea

    Discounts in the form of early bird and other reduced-price options are common devices used by conference organizers to stimulate sign-ups for their events. Here’s a tactic that’s a new one to me – sign up for a conference and…

  • Explore an icon

    I’ve never been interested in motorbikes to the extend of wanting to buy one, but Judgement Days from Harley-Davidson in the UK could potentially change that. Judgement Days is a promotion that lets you test ride a Harley of your…