Category: Marketing
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The risk of reputation destruction
It’s a bit of a macabre topic, one that wouldn’t readily spring to your mind: the Corporate Manslaughter and Corporate Homicide Act, which came into effect in the UK a year ago, aims to ensure organizations are held to account…
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The army’s first-person shooter recruiter
With its mixture of live-action video featuring real soldiers in combat and a first-person shooter games interface, Start Thinking Soldier is a powerful indicator of what it might be like as a soldier in a combat situation, presented in a…
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Free travel to Chicago is a nice idea
Discounts in the form of early bird and other reduced-price options are common devices used by conference organizers to stimulate sign-ups for their events. Here’s a tactic that’s a new one to me – sign up for a conference and…
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Explore an icon
I’ve never been interested in motorbikes to the extend of wanting to buy one, but Judgement Days from Harley-Davidson in the UK could potentially change that. Judgement Days is a promotion that lets you test ride a Harley of your…