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Category: Marketing

  • It’s all about the apps

    What’s the most significant thing about the iPhone? Is it the gorgeous design, the near-perfect blend of form and function? The easy way to make phone calls and send text messages? Perhaps the simple fact that you just know what…

  • Spiralfrog’s final demise

    Some news stories provide a perfect opportunity for a bit of imagination in writing a snappy headline, often with a pun or metaphor. News a few days ago that ad-supported music sharing site Spiralfrog has bitten the dust was one…

  • Really fast Twitter growth

    The reasons why people use Twitter are probably as varied as the number of people on the service, some 7 million in total. There’s a rather amusing video parody of Twitter posted by Current TV which pokes fun at people…

  • Social media and B2B marketing

    Last month, I spoke about social media and public relations at an event organized in London by B2B Marketing magazine. That event attracted well over 100 people, all wanting to know more about social media in the B2B marketing context.…

  • Making a video viral

    The headline above is deliberate in the order in which I put the two key words: ‘video’ and ‘viral.’ I hear a lot of talk about viral videos, as in “We’re creating a viral video.” And my new favourite which…

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