Category: Marketing

  • Communication lessons from JetBlue

    An airline with a blog, a Twitter account and its employees saying really good things about its new Terminal 5 which opened for business this week? No, it’s not the T5 you might be thinking of, the one that presented…

  • Twine: You know what I’m sayin?

    Effective communication is all about connecting your message with the right people, right? That was what someone at Twine was trying to figure out, kinda. What’s Twine? you ask. Check this out and determine which description resonates with you. This…

  • Twitter mainstream

    Quite a bit of commentary in the blogosphere and twittersphere greeted the news that pop icon Britney Spears now has a Twitter account (actually started on October 10). Known as therealbritney, Spears’ presence on the micro-blogging service is the front…

  • Hearing the Google story

    A post by Jeremiah Owyang about Google’s social media team in the US describes how a number of influential individuals in the company are reaching out to and engaging with people to take Google’s story directly to market. Jeremiah’s post…

  • Googlephone coming

    Just two weeks to wait until Googlephone goes on sale in the UK – October 30 is the date according to T-Mobile who has exclusive UK rights to the phone. I call it ‘Googlephone’ because that’s how I think of…