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Category: Marketing

  • 3 Skypephone S2 hits the UK market

    The 3 Skypephone S2 – the second-generation Skypephone from mobile operator 3 – is about to go on sale in the UK. From today, you can pre-order one from 3’s website or at a local 3 store. Phones ordered this…

  • Learning from Dell’s experiment with Twitter

    Dell certainly pushed the envelope yesterday in a press conference to launch a new line of Latitude laptop computers. The event took place in San Francisco, linked to media events in London and New Delhi, and with people online following…

  • Dell pushes another envelope with Twitter

    I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation. Like Dell. Today at 9am PDT (5pm UK), Dell…

  • A brand dilemma for Guinness

    What do you do when you find some user-generated content in which your brand has a starring role that’s being talked about in various places online – a viral effect – yet gives you a bit of a dilemma in…

  • Making FT.com compelling

    London-based publishing conglomerate Pearson – owner of the Financial Times, among other companies – announced its half-year financial results this morning. Market watchers seem pleased with Pearson’s performance. One item in the press release caught my eye: […] FT.com benefits…