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Category: Marketing

  • Podcasts boost radio listening

    One of the reasons I often hear as to why podcasting took off in the US is because of the poor choices available from radio. Homogenized content and script-reading presenters wherever you listen are among the anecdotal statistics thrown about.…

  • LG blogger relations case study

    Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study…

  • The new marketing in Manchester

    Tomorrow I’ll be in Manchester participating in Marketing 2.0, a half-day seminar from KMP Interactive Marketing and Technology. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies.…

  • It can’t be harnessed

    Reading Jeremiah Owyang’s post on phrases he overhears when people talk about social media reminds me of another one that I hear all too frequently: “Let’s harness the power of social media.” ‘Harness’ is one of the words many communicators…

  • Firefox aims for another first

    Are you going to download Firefox version 3.0 today? After months of testing the new browser version and quite a few public betas and release candidates (I’m currently running RC2), the final version will be available at 5pm GMT today.…